But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.
We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list.
Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device.
The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market.
But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then.
Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars.
You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon.
Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct.
As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally.
In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage. On every Apple device.
So more of the things you already love to do on your devices can be done simply by asking Siri. Siri does more than ever. Even before you ask. Calls and Texts Siri lets you stay connected without lifting a finger. Siri reminds you to make the calls that matter. Siri can announce your incoming messages and calls on your AirPods.
Let Siri finish your sentences for you. Siri can help. Everyday Tasks Siri is a faster, easier way to do all kinds of useful things.
See apps that support Siri Shortcuts. Siri lets you know when to leave based on traffic. Create shortcuts from your favorite apps for the tasks you do all the time. Siri suggests shortcuts based on your routine. Music Siri can find the song you want to hear. Just ask. Learn more about Apple Music. Siri recognizes individual voices for a more personalized music experience on HomePod.
Siri suggests the playlists you want. Right when you want them. Home Siri is a smart way to run your smart home. There's also an Alexa for Business API that further extends Alexa's functionality by allowing businesses "to integrate Alexa for Business into your existing tools, automate administrative tasks, or build your own portals for tasks like user enrollment.
In September , Amazon announced the new Alexa Education Skill API , which is designed to interface with classroom management software to give students and parents instant feedback.
Questions like "how did my child do on their math test? Independent developers wondering how to get in on Alexa's growth and business professionals using Alexa for Business to build private Alexa Skills both do so using the Alexa Skills Kit. The Skills Kit is just one of three ways of developing for Alexa , but it's what we're going to focus on here. Here's one fact about developing for Alexa that all developers will love: It's language agnostic, at least to an extent.
The one big exception is if you're building smart home skills, which require an Amazon Lambda function, so they can only be written with Node. SEE: Programming languages and developer career resources TechRepublic on Flipboard Amazon breaks down the kinds of Alexa Skills that can be written into five categories:. Flash briefing, smart home, video, and music Alexa Skills all have particular APIs to work with, making them much more straightforward than building a custom skill.
Regardless, building custom Alexa Skills isn't that complex--simply follow the steps laid out by Amazon and be sure you have an AWS account to use a Lambda function, or a cloud provider that allows web services connections over HTTPS.
Amazon has added a variety of different APIs that, while unique, don't put them into a separate category from the five it mentions as specific ones. Those include APIs for cooking appliances , education software , smart home security , and more.
Google Assistant is gaining a lot of traction on Alexa, due in large part to the fact that it comes with most Android devices. Having the same digital assistant with the same capabilities in both a mobile device and a stationary smart speaker can seem appealing for consumers and business users. There isn't much real competition from Google for business dominance, though. Bloomberg reported in January that Google plans to go after Amazon's consumer-facing Alexa services, and Google's actions since then point much more to a smart home, family-centric system that isn't trying to compete with Alexa for Business.
Google does have a Google Assistant for Business website, but its focus is on building consumer-facing skills to enhance business reach, not building a Google Assistant-powered smart office. Google did add Assistant connectivity for a limited number of G Suite applications , but that's as far as it has gone recently toward making Assistant a practical enterprise tool for internal use.
If your business is considering an investment in a voice activated digital platform with a high degree of customization, there's no contest: Go with Alexa and its diverse Skills tools. Delivered Wednesdays and Fridays. Brandon writes about apps and software for TechRepublic. Watch Now. Delivered Wednesdays and Fridays Sign up today. Editor's Picks.
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