App Store, based on our Competitor Intelligence :. A look at the last few years is showing just how big of a category racing is, and why investing in organic growth isn't a luxury but rather a necessity.
In the U. This is thanks to a combination of growing demand for the category, more downloads, and most importantly, CSR 2's ability to turn downloads into in-app purchases.
Even though car racing is a pretty focused niche, within it, there are a few genres. You have the serious races, the very casual ones, and the ones that are Mario Kart.
While they're all different, they end up competing for attention on very similar keywords, so in essence, they all compete with each other. While CSR isn't the most downloaded app, it manages to do something its competitors must be looking at with envy, and that is turning downloads into in-app revenue very effectively. Mario kart, with more downloads, and as one of the most well-known brands in the category, only brings in about a third of the revenue.
Asphalt 9, a more comparable title, brings in about a 10th of the revenue. An efficient monetization pipeline gives NaturalMotion, the developers behind CSR 2, a lot of flexibility when it comes to growing downloads and the bottom line. This combo of name, subtitle, and keyword list gives CSR 2 a bit more than just the name and subtitle alone. Here are some of the highlights:.
CSR 2 has been around for five years, which is enough time to show the algorithm a variety of keywords it can use to associate the app with through experimentation. However, just because the Discover report is showing 11 pages of keywords, it doesn't mean all are good. The first page is mainly good keywords, but as we continue down the list, the keywords become less relevant, and the rank drops.
There are enough popular and relevant keywords there to give CSR 2 a good amount of visibility, and ranking for those is what matters most. Telling the algorithm which keywords to rank your game in is done by using them in the game's name, subtitle, and keyword list. The first two send the strongest signal to the App Store's algorithm , so let's start by analyzing those:.
You don't have to squint to see what looks like excessive repetition across these, which is somewhat wasteful. But before we start analyzing, let's see what these add up to as far as the algorithm can see:. That's a total of 17 keywords, all with a popularity greater than 5, so someone cares about them.
Even with those issues, CSR manages to do fairly well for very competitive keywords such as "racing" 51K results and "car games" 31K results. CSR achieves these by having the right amount of downloads for these keywords, which it gets by using paid ads. We recorded hundreds of ads across the main ad networks, including Google, Unity, Facebook, and AppLovin.
But those top ranks result in more downloads, which allows the title to maintain its position and continue its growth. This is why it's important to understand how well a game can monetize. Moreover, in this game, you can also compete with your friends in real-time challenges. The CSR Racing 2 APK Mod game also lets you customize the superfast cars with a wide range of paints, brake calipers, rims, and other interior trims just like real life.
In other words, you can customize the car as you want, with some cool accessories. So, you can choose paint wraps, decals, and other custom license plates to personalize the ride of your choice.
In this game, you can even upgrade the cars. Moreover, they are only the start because you can get under the hoot to tune tire pressures, gear ratios, and do much more stuff. In addition, during the tough competition, you can also strip the car of its surplus and fuse them into the vehicle of your choice. If you like to collect cars in a racing game, then this game will just be the one for you.
You can collect superfast beauties of your dream and show them off. Moreover, in this game, you will find spectacular cars from 50 official licensed vehicle companies, like Ferrari, McLaren, Lamborghini.
For example, one of the best android emulators available both to PC and Mac is Bluestacks. So, you can use the Bluestacks emulator to play the game on pc without hassle.
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