You should use the proper channels that agree to you to contact your target audience, likewise-Facebook, Twitter, LinkedIn, Pinterest or something else. This is the only thing seen prior to making the choice to keep scrolling past your app or to clicking the download button.
Use a design which is relevant to this app, providing as much of a clue as possible. ASO depends many factors likewise-App description, App keywords, App localization, App screenshots, Number of downloads, and lastly Ratings and reviews. Technical reviews always valuable for your business because you can learn from it. Press release is one of the best platforms to promote your app.
If your app reviewed by famous platforms or a popular reporter then it will add an additional value to your app popularity as well as downloads. Developer must launch their app to right platforms. A positive feedback from the press can increase the chances for app downloads. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Post comment. Skip to content. How to Increase App Downloads? Here are a few tips which will help you to increase app downloads.
Take advantage from Social Media Social Media is one of the best methods for reaching its audience. Promote The Press Release Press release is one of the best platforms to promote your app. Related posts. Why is App Rating so important? How it is a decisive point? April 25, December 28, How to Promote Your App Video? April 1, Leave a Reply Cancel reply Your email address will not be published. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
Do not sell my personal information. With time, maybe you can return the favor and help other developers by sharing some of your insights to success. But if you consult with someone in your community, they can help you make changes to improve the quality and performance. Before you release an updated version, make sure that it runs smoothly by getting beta testers to try it out.
Set up a private community board where all of your testers can discuss the app amongst themselves and provide feedback directly to you. Check out this shirt from The Yellow Pages that was used to promote their new app. If your app is an extension of an already existing company, use all of those marketing channels to make your existing customer base aware of your newest feature.
Companies that have a physical brick and mortar location can host an event and give away some free pizza or beer to give people an incentive to show up. But giving away free merchandise throughout boardwalks in Southern California is a viable marketing strategy to spread the word. Again, if your app is for an existing business, you probably have social profiles already set up.
There are billions of active monthly users across these different social channels. Are you surprised that it has more monthly active users than Twitter, Instagram, and Snapchat combined? You can even run a contest or sweepstakes through your social media pages or live video streams to entice your audience to download the app on their mobile devices. She plays the game with other celebrities on her show to help build brand awareness and expose the app to a wide audience.
While it may not be reasonable or cost efficient for everyone to target celebrities with such a high profile, like Ellen, you can still find brand ambassadors and other people to prove your concept. These people may not actually be famous from television, movies, or sports, but there are people who have hundreds of thousands of Instagram followers just for being themselves. Often times, their followers may be more apt to follow advice from these people because they seem more relatable and down to earth as opposed to movie stars like Leonardo DiCaprio.
Look how different businesses evaluated how effective their influencer marketing strategies were. Use a website like Product Hunt to inform these early adopters about your app. Hacker News is another resource for this same strategy. Promoting it properly will have consumers itching to get to the Google Play Store for the release date. If your app becomes the next Snapchat or Tinder, they will be able to tell everyone that their sources were the first ones to discover this app.
This works even better if you can find publications in the niche category or industry of your business. You can position yourself to be top search result for users who are looking for something in a specific category. As you can see, each app store algorithm is a bit different. Instead of using keywords to display your app by category, like other app stores, the Google Play Store gives you an opportunity to type a long description of your app.
It needs to be written in human terms without sounding too click baity — so tread carefully. You should join communities with other developers to gain valuable insight on how to be successful in this space. Get creative with your marketing efforts for the app.
Free mobile app downloads will come your way if you do this carefully. Stay active on social media and promote your app through all of those channels. Encourage users to leave reviews.
Last quick note — Gaining users is important, but keeping them is even more important. Keep an eye for our future articles about retaining users after the initial download. What keywords will you use in the description of your app to improve its ranking on the Google Play Store? Sign in. Ensure quality first Think of your app like a product or service. This is important information to know when considering quality.
Your app needs to be the best version that it can possibly be. Always strive to make improvements and fix any bugs that could impair the user experience. Quality speaks for itself. Being part of this community means I can chat with my peers and get advice. So take the advice from people who paved the way and already had success in this space. Users on this discussion board have helpful tips about getting downloads for new mobile apps. Consider joining this community as a helpful resource.
You can also get some experts to critique your app. This goes back to what we discussed earlier about quality. Beta testing is a great way to accomplish this.
Use different platforms to get a variety of testers to avoid bias. While testing is important, nothing is perfect. These discussions should not be made for public viewing.
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