Make sense? If it could be accomplished in the blink of an eye, then everyone would be doing it. The concept is quite simple. It can be compared to search engine optimization SEO for your website. There are certain things that you can do to improve your search ranking online. Well, apply that same idea to your app and the app store. Why is this so important? So think about how that process works. Being ranked at the top of this list also improves the credibility of your app and brand.
You can use this as a guide to help you get more downloads. How important is your name? But for anyone out there who still has an app in the development stages, you need to learn how to name your app. You can have up to 50 characters in your title for your app listing on the Google Play Store.
So might as well take advantage of all 50 characters, right? Not so fast. The Apple App Store has a 30 character title limit. So it could be a major branding mistake if you have two different titles on each platform. However, think of it like this. A user with an Android device recommends an app to a user with an iPhone. If the apps have different names in each store, it can be confusing. The prospective user may have trouble finding you if the names are inconsistent. Furthermore, the Google Play Store has strict guidelines about the use of keywords in the title.
Also, with the release of iOS 11, Apple now lets developers create a subtitle. This appears directly under your app name and has a 30 character limit as well.
Think of it like this. You want your description to be packed with keywords no matter what. Then you can add even more keywords toward the bottom. Slack is a messaging app designed for team communication. So some of the keywords that people may be searching for include:.
All of these words are found in the description. Something else to keep in mind if your app is available on the Apple App Store is a new update from iOS This type of content represents the functionality of the app and gets a ton of organic shares by providing great value to users. Contests are a great way to increase downloads.
You can give away features inside your app, for example. Keep them happy and solve all their issues in order to avoid high churn rates. Running social media ads as part of a burst campaign, remarketing campaign or brand awareness campaign can lead to a huge surge in app downloads.
While some people tend to disregard emails in the app marketing industry, we can safely say that emails do increase mobile app installs. If you have yet to launch your app, make sure to create a landing page and start building your email address database. Give them info, create hype and offer them something they can get excited about. People will gladly give out their email addresses if you can hype the benefits of your app and promise them value.
Similar to social media, sites like Reddit and Quora have created their own digital microbiomes. People use websites as their everyday sources of information and content.
Websites that allow people to communicate and discuss relevant topics are a gold mine that allows an ASO agency to organically grow the number of backlinks, mentions and referral installs for an app.
Still, make sure you help and add value, not promote. Reddit users are especially well known for burning and bashing any kind of blatant promoting. They are there to enjoy their time and learn, not watch ads. SMS is a strange phenomenon. The use of SMS between people has fallen drastically thanks to messenger apps. GDPR is extremely important and people tend to be really annoyed by companies that blatantly invade their privacy.
Be it video, text or audio, nothing beats content marketing. If your app was created to help restaurant owners or food distributors , blog posts about the HoReCa industry will engage your visitors.
Nothing is as direct as this method. Get your app reviewed by tech bloggers. Also, post your app on all of the app directory sites you can find. Timecamp created an awesome list with over one hundred websites that you can contact. Check them out here. Word of mouth is still one of the most powerful marketing methods for any conversion. When a friend introduces you to an app they use, any doubt you may have had is instantly eliminated.
The trust you have in your friend is transferred to the app. Your friend will tell you all you need to know. This is why multiplayer games get so many downloads. People need friends to play with, so they convince their peers to download the game. Also, incentivize them. If they receive a gift or bonus, they will be more likely to make sure that another person installs your app. Revolut, for example, asks users to share their app in exchange for premium features.
Most food delivery apps offer coupons for every new user brought to the app, and Uber gives both your and your friend a discount off your next ride. Between the competing big shots — namely Apple, Google, Facebook, etc. In Apple announced its intention to introduce its ATT framework and require all apps to request user permission for IDFA tracking, which sent the entire industry into a frenzy. This recently came into effect in with the release of iOS Changes pertaining to privacy need to be high priority especially, because breaking the rules even if unintentionally can lead to expensive lawsuits.
A little less dramatically, they can simply mean the difference between a favorable app store ranking or being penalized by the app store algorithms for breaking the rules. Or the difference between best practice and bad practice.
For example, the recent explosion of user generated, short-form video thanks to TikTok and Instagram Reels has led to a shift in marketing videos and app ads too. Check out our TikTok marketing article for more info.
Here are sites to get you started, courtesy of AppSamurai. The Covid pandemic has changed the way we interact with people around the world. In the current climate, there is no better way to reach a huge amount of people and gain credibility plus promote your app than with a webinar. Webinars are one of the most effective marketing methods and reap tremendous rewards when done properly. As with most of these marketing tactics, make sure you have a marketing plan and use these best webinar practices.
One could say that the most effective marketing methods are also the most overlooked when marketing a new app. PR initiatives and reaching out to influencers , publications, tech bloggers, etc. Depending on your audience, contact the local or international press, publications, influential YouTubers, podcasters and ask them to review your app and send honest feedback. Reach out to your power users via email to ask for advice for improvements. You could also create some kind of a loyalty program to keep them coming back to your app.
Send news or useful information that is based on their needs and make use of push notifications. It is of utmost importance to fix any technical issues with your app as soon as you find out about them, and analytics helps you to keep a tab of them. You may also want to offer a few users incentives to let you know when something happens so that you can work on it immediately. This will retain your users and ensure they speak well of your app, which is the number one method of advertising any business.
Make your life easier by using the right app builder that includes all the functionality you need. AppInstitute caters specifically to the small business owner of just about any industry, and offers all you need to get more app downloads; it even includes a day app success plan to get you started to your first app downloads.
However, after reading this guide you should have a better idea of how to get more app downloads and rank higher in an app store search. Click To Tweet. Be clear about what your app does Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case. Be sure to use the words your audience uses, and not the words you use. Understand your unique value proposition Because your app is undoubtedly one of many on the market vying to increase app downloads, focus on what makes your app unique.
Build an app persona App persona example by Keepitusable To get more app downloads, it is essential to build an app persona based on your audience. App store optimization Leanplum demonstrates the most important elements for app store optimization. Pay attention to above the fold Since people spend only about seven seconds on any app store page, they want to see what your app can offer them within those few seconds.
The very top part of your page is the most important. Make it count. Use a c ompelling app name Screenshot of the most important area for an app offered in Google Play Store. Offer your app in other languages Statista reports that the number of mobile phone users in in the US was approximately Once users see the value the app brings, monetize it with premium features.
It also gives users the opportunity to decide if your app is what they are looking for. In addition, to increase usage and loyalty, keep adding functionality based on audience needs.
Social media marketing Build a following on social media The Calm app provides value through their Facebook posts to more than 1 million followers. Treat your app as a business and boost your online presence. Make your posts relevant and meaningful, always adding value, never just promoting.
Remember, for each social media platform, keep your brand tone consistent. When done correctly, they can lead to a significant increase to get more downloads.
Set up a Facebook page Depending on the category of your app, and what it offers, you may want to think about starting social network pages.
There are a few reasons why a Facebook page can be useful: Sharing valuable resources and information that lead to getting more app downloads Learning more about your target audience. Partner with social media influencers Example of a social media influencer partnership for a giveaway. Ratings and reviews Encourage user reviews An app review is a source of credibility and honesty.
Use these negative reviews as learning opportunities to find out how to improve your app. Request reviews from app bloggers Request reviews from well-established app bloggers, and include the preview video to help them understand how it works. Now, how do you get an app blogger to want to review your app?
Maintained correctly, your website will attract traffic that you can use to market to.
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